Sponsorship

Become a TVW Program Sponsor

TVW Sponsors help deepen public understanding of key statewide issues and encourage civic engagement.

They recognize TVW’s vital role in covering state government and producing free, high-quality programming that encourages civic engagement, informed dialogue, and public access.

Sponsorship supports award-winning documentaries, series, specials, and educational content—while providing strong on-air and online brand visibility.

In early 2024 alone, TVW.org saw over 2 million page views. More than 3.5 million Washingtonians have access to TVW via cable, with additional reach through commercial and public broadcast stations.

Our core audience includes lawmakers, legislative staff, agency leaders, lobbyists, and business and community influencers.

Sponsors can regularly share their mission and messaging with this engaged audience, while aligning with TVW’s trusted, nonpartisan brand.

2025 SPONSORSHIP RATE CARD

Contact us for more information at [email protected]

TVW Sponsorship Guiding Principles

At TVW, editorial independence is the cornerstone of our commitment to the public. We provide unedited coverage of state government proceedings and produce enriching and enlightening programs that serve the needs of our viewers, free from any external influence. This unwavering commitment to impartiality ensures the highest quality content and builds unwavering trust with our audience.

Sponsorships are an important part of our self-sufficiency, but sponsor messages must never compromise our integrity or commitment to impartiality.

Content Neutrality

• Sponsor messaging should focus solely on introducing the sponsor, their work, and the communities they serve. 
• Explicit product or service promotion is strictly prohibited. 
• Sponsors must avoid messaging advocates for specific policies or sways viewers through calls to action. 
• Testimonials, comparisons, and superlatives have no place in sponsorship statements as they can introduce subjectivity. 
• Mentions of prices, discounts, or promotions are also inappropriate, as our focus is on public service, not commercial gain.